Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Now, I don't know if EZ Disposal is technically a pinkwasher by the above definition, but I do know they are making some money off breast cancer. I've driven through Lebanon, MO, four times in the past two and a half weeks and I noticed pink dumpsters. Not the big ones like you see at a business but the rolling ones like I have NOS haul to the curb weekly to see if the city will privilege me by picking up my garbage. Yep, pretty pink rolly trash cans. This morning as I drove through I noticed one with a big sign on it that said "Kick breast cancer to the curb." I like that...catchy! Because the speed limit was low and traffic was slow, I had time to get the number off the sign and call them to ask about the pretty in pink dumpsters.
I was appalled by what the friendly lady who answered told me.
You pay an extra $5 a month to get your pink cart. The first month, they donate $5 to the American Cancer Society. Every month, they donate $1 to Curry Cancer Center. Yep, that's right. You pay an extra $60 a year and they donate $17 to defeat cancer.
OMG are you freaking kidding me???????????
Please, please, please, if you want to do something to help fight cancer, quit buying this crap! Write out a check to Breast Cancer Foundation of the Ozarks (if you're in the SWMO area) or Breast Cancer Action. Or just give the money to someone who has cancer. If you don't know anyone, ask around. I guarantee everyone you know knows someone with cancer.
If we keep buying into pinkwashing and other cause marketing, businesses will keep doing it.
